Postal

Catalogers seeking ways to cut their postal bills should consider postal optimization, a system to address their foremost concern, postage costs. According to a recent whitepaper distributed by the consulting...

Found in: Mailing/Postal/Shipping

As per my headline, for this issue of Catalog Success: The Corner View, I hand my pen — um, keyboard — over to Catalog Success E-Commerce Insights columnist Alan Rimm-Kaufman.  Alan heads the Rimm-Kaufman...

Found in: Catalog Circulation | Contact Centers | Database Marketing | E-commerce | E-mail Marketing | Executive Focus | Lists | Mailing/Postal/Shipping | Merchandising | Multichannel Marketing

Before I delve into a touchy environmental issue, let me be totally up-front about my own political views as a consumer (without my chief editor hat on): I lean heavily to the left.  I voted for Sen. Obama...

Found in: Mailing/Postal/Shipping

The U.S. Postal Service recently promised to delay the required implementation of the Intelligent Mail Barcode (IMB) for all letters and flats until May 2009 and will allow mailers to continue to access...

Found in: Mailing/Postal/Shipping

It’s fashionable these days for catalog companies to replace their CEOs. No fewer than six major catalogers have done so this year. And there may be plenty of others among smaller companies that can’t...

Found in: Trade Associations/Trade Shows | Mailing/Postal/Shipping

Prep your catalog for ‘smart’ barcodes and more by January 2009

Found in: Mailing/Postal/Shipping

Earlier this month, catalogers and other businesses that rely so heavily on the USPS realized a “dream” more than a dozen years in the making. They were “treated” to their first postal rate adjustment...

Found in: Executive Focus | Mailing/Postal/Shipping

In the final part of this two-part series on helping catalogers realize maximum postal discounts, I’ll look at how to compare the differences in postal costs when comparing printers. I’ll also provide...

Found in: Mailing/Postal/Shipping

In its recent webinar, How Casual Male Keeps Customers Coming Back, international name and address software provider QAS, an Experian company, provided insight on how the multichannel merchant has profited...

Found in: Mailing/Postal/Shipping

In the first of this two-part series on helping catalogers realize maximum postal discounts, I’ll examine the various techniques you can use to save in postage — including co-binding, co-mailing and mail...

Found in: Mailing/Postal/Shipping