Multichannel Marketing

10 ways to manage distribution-center labor more effectively

Found in: Executive Focus | Fulfillment | Personnel/HR/Career Management | Multichannel Marketing

7 ways to thrive in today’s sluggish economy

Found in: Multichannel Marketing | Response Boosters

With recent increases in postage and paper costs, many B-to-B catalogers are pushing harder and deeper into the online marketing frontier. It’s amazing to see many of the new technological innovations...

Found in: Multichannel Marketing

In her new guide, Debra Ellis redefines the rules of the multichannel marketing game

Found in: Multichannel Marketing

Web sales don’t make your catalog expendable

Found in: E-commerce | Multichannel Marketing

As per my headline, for this issue of Catalog Success: The Corner View, I hand my pen — um, keyboard — over to Catalog Success E-Commerce Insights columnist Alan Rimm-Kaufman.  Alan heads the Rimm-Kaufman...

Found in: Catalog Circulation | Contact Centers | Database Marketing | E-commerce | E-mail Marketing | Executive Focus | Lists | Mailing/Postal/Shipping | Merchandising | Multichannel Marketing

During a session at last week’s NEMOA Conference in Cambridge, Mass., Peter Grebus, who heads Williams-Sonoma’s customer information management group, explained a two-pronged approach the home furnishings...

Found in: Multichannel Marketing

Every year, family and friends gather to watch the Super Bowl — this year was an especially good game, at least if you’re a Giants fan. But for many viewers, the best part has nothing to do with what’s...

Found in: Multichannel Marketing

Merchandise is still king. That was only one of a handful of themes taken from a wide-ranging and spirited session at last week’s NEMOA Spring 2008 Conference in Cambridge, Mass. This particular session...

Found in: Merchandising | Personnel/HR/Career Management | Multichannel Marketing

Big assumption; bigger rewards

Found in: E-commerce | Creative | Multichannel Marketing | Web Design