Merchandising

As per my headline, for this issue of Catalog Success: The Corner View, I hand my pen — um, keyboard — over to Catalog Success E-Commerce Insights columnist Alan Rimm-Kaufman.  Alan heads the Rimm-Kaufman...

Found in: Catalog Circulation | Contact Centers | Database Marketing | E-commerce | E-mail Marketing | Executive Focus | Lists | Mailing/Postal/Shipping | Merchandising | Multichannel Marketing

Merchandise is still king. That was only one of a handful of themes taken from a wide-ranging and spirited session at last week’s NEMOA Spring 2008 Conference in Cambridge, Mass. This particular session...

Found in: Merchandising | Personnel/HR/Career Management | Multichannel Marketing

Heavy promotional pricing on the Web will turn branded products into commodities

Found in: Merchandising

The Web’s effect on pricing strategy as it turns branded products into commodities

Found in: Merchandising

The Web’s effect on pricing strategy as it turns branded products into commodities, Part 1 of 3

Found in: Merchandising | Accounting/Financial Practices

Many multichannel merchants turn to private label merchandise to create their own unique identities, niches and brands as exclusive labels continue to increase in popularity among consumers. But has this...

Found in: Merchandising

There’s that old Bob Dylan song about times a-changin’ that I won’t bother to quote further. But it seems to hold true moreso year after year, and 2008 is no exception. So while some of us continue to...

Found in: Accounting/Financial Practices | Affiliate Marketing | Creative | Database Marketing | E-commerce | E-mail Marketing | Executive Focus | Fulfillment | Mailing/Postal/Shipping | Merchandising | Multichannel Marketing | Personnel/HR/Career Management | Search Engine Marketing/Optimization | Software/Technology | Trade Associations/Trade Shows | Web Design

Over the past few months, we at Catalog Success have been hard at work to further develop a hefty well of research data for our readers. In October we launched the Catalog Success Latest Trends Report,...

Found in: Executive Focus | Fulfillment | E-mail Marketing | E-commerce | Direct Mail | Creative | Contact Centers | Catalog Circulation | B-to-B Marketing | Branding | International Strategy | Legal/Taxes/Regulations | List Services | Mailing/Postal/Shipping | Merchandise Distribution and Fulfillment | Merchandise Providers/Vendor Selection | Merchandising | Multichannel Marketing | Paper | Personnel/HR/Career Management | Printing/Production | Privacy/Data Security | Search Engine Marketing/Optimization | Trade Associations/Trade Shows | Web Design

I must admit I’ve frequently scrutinized those Lands’ End “ghettos” in Sears stores ever since Sears acquired the pride of Dodgeville, Wis., five and a half years ago. For a few years, Sears tried to sprinkle...

Found in: Creative | Direct Mail | E-commerce | Executive Focus | Fulfillment | Insert Media | Lists | Merchandise Distribution and Fulfillment | Merchandising | Multichannel Marketing

Reading retail sales, housing sales and consumer confidence reports the past couple of weeks while watching the stock market sink, I’ve become quite worried about the outlook for the holiday season for...

Found in: B-to-B Marketing | Catalog Circulation | Contact Centers | Creative | Database Marketing | E-commerce | E-mail Marketing | Executive Focus | Fulfillment | Mailing/Postal/Shipping | Merchandising | Merchandise Providers/Vendor Selection | Multichannel Marketing | Personnel/HR/Career Management | Printing/Production | Search Engine Marketing/Optimization