Lists

A recent report from the U.S. Postal Service offers direct mailers 10 tips on how to optimize the use of their lists, whether they be their own housefiles or rented lists. 1. Match products or services...

Found in: List Services | Lists

As per my headline, for this issue of Catalog Success: The Corner View, I hand my pen — um, keyboard — over to Catalog Success E-Commerce Insights columnist Alan Rimm-Kaufman.  Alan heads the Rimm-Kaufman...

Found in: Catalog Circulation | Contact Centers | Database Marketing | E-commerce | E-mail Marketing | Executive Focus | Lists | Mailing/Postal/Shipping | Merchandising | Multichannel Marketing

Magazine lists provide an untapped resource for catalogers

Found in: Lists

Our sixth-annual ranking of the year’s leading catalogers as measured by housefile growth rates

Found in: B-to-B Marketing | Catalog Circulation | Lists

“Bring it on!” I thought. Last year, when I presided over our Catalog Success 200 for a first go-round, I was warned that this chart had something of a controversial history during its prior four years....

Found in: Lists

CONSUMER Highlights for Children

Found in: Insert Media | Lists

Think of prospecting as an investment in your business’ future

Found in: Lists | List Services

The news of infoUSA’s acquisition of Direct Media sent the combined reaction of total expectation and shock waves throughout the catalog/multichannel list industry. My own opinion is that this deal was...

Found in: Lists

Over the past few months, we at Catalog Success have been hard at work to further develop a hefty well of research data for our readers. In October we launched the Catalog Success Latest Trends Report,...

Found in: Executive Focus | Fulfillment | E-mail Marketing | E-commerce | Direct Mail | Creative | Contact Centers | Catalog Circulation | B-to-B Marketing | Branding | International Strategy | Legal/Taxes/Regulations | List Services | Mailing/Postal/Shipping | Merchandise Distribution and Fulfillment | Merchandise Providers/Vendor Selection | Merchandising | Multichannel Marketing | Paper | Personnel/HR/Career Management | Printing/Production | Privacy/Data Security | Search Engine Marketing/Optimization | Trade Associations/Trade Shows | Web Design

Whitepaper provides tips on retaining your e-mail customers

Found in: E-mail Marketing | List Services