E-mail Marketing

The 34th annual Direct Media Client Conference and Co-op held last week in White Plains, N.Y., offered attendees some timely perspective on how catalogers are approaching, and trying to survive, an uncertain...

Found in: E-mail Marketing | International Strategy

As per my headline, for this issue of Catalog Success: The Corner View, I hand my pen — um, keyboard — over to Catalog Success E-Commerce Insights columnist Alan Rimm-Kaufman.  Alan heads the Rimm-Kaufman...

Found in: Catalog Circulation | Contact Centers | Database Marketing | E-commerce | E-mail Marketing | Executive Focus | Lists | Mailing/Postal/Shipping | Merchandising | Multichannel Marketing

In its recent whitepaper, Mailing With Permission, e-mail software and service provider Lyris Technologies breaks down the various aspects of permission-based marketing, from subscription processes to...

Found in: E-mail Marketing

With the sophistication of Web 2.0 generation e-commerce systems, I’m seeing more and more creative uses of e-mail. I’m thinking about individual, tailored e-mails generated by your e-commerce or order-management...

Found in: E-mail Marketing

As e-mail continues to grow as a viable channel for multichannel marketers, its impact on the overall customer experience must continuously be addressed. Just like any other touchpoint the customer has...

Found in: E-mail Marketing

When I attend industry conferences, I do quite a lot of cherry-picking. After all, there’s quite a lot of information spread around, but not a lot of it’s relevant to catalogers and multichannel marketers....

Found in: E-commerce | E-mail Marketing | Multichannel Marketing | Web Design | Search Engine Marketing/Optimization

Struggling to convert the sleek, fashionable look of its catalog into its e-mails, Chiasso decided a creative redesign was needed. “We have this great catalog that we put together and mail out, but in...

Found in: Creative | E-mail Marketing

Looking to solidify its online channel to complement its 23-year-old catalog and new storefront, modern home furnishings marketer Chiasso targeted e-mail as the answer. “We’re [primarily] a catalog company,...

Found in: E-mail Marketing

Reach prospects and customers more effectively by getting in sync with technology across your available channels

Found in: B-to-B Marketing | Customer/Donor Relationship Management | Database Marketing | Direct Mail | E-commerce | E-mail Marketing | Multichannel Marketing

Bet you didn’t realize how easy it can be to grow and penetrate your house e-list

Found in: E-mail Marketing