E-commerce

While nearly 90 percent of the 1,092 respondents surveyed in the latest Ouch Point survey from Opinion Research Corp., an infoUSA company, said they shop online, the marketing channel is still far from...

Found in: E-commerce

Seminar breaks down the implications of New York’s new Internet tax law

Found in: Affiliate Marketing | E-commerce | Legal/Taxes/Regulations

I suspect many of you are now familiar with The Long Tail strategy first coined by Chris Anderson in 2004. Essentially, the notion suggests “selling less of more.” I view it as the 80/20 rule in reverse,...

Found in: E-commerce

Web sales don’t make your catalog expendable

Found in: E-commerce | Multichannel Marketing

Why creating the right landing page is just about all that matters

Found in: Web Design | E-commerce

Microsites focus on a specific product or product line. Unlike landing pages, the navigation and visual look are tailored to support that focus.  To see the difference, compare www.positivepromotions.com/breast-cancer-awareness/c/4210...

Found in: E-commerce

It’s not so much what you sell online, it’s how safe you can make that transaction. According to a recent national survey of 2,706 consumers conducted by JupiterResearch for eBillme, an online payment...

Found in: E-commerce

As per my headline, for this issue of Catalog Success: The Corner View, I hand my pen — um, keyboard — over to Catalog Success E-Commerce Insights columnist Alan Rimm-Kaufman.  Alan heads the Rimm-Kaufman...

Found in: Catalog Circulation | Contact Centers | Database Marketing | E-commerce | E-mail Marketing | Executive Focus | Lists | Mailing/Postal/Shipping | Merchandising | Multichannel Marketing

Familiarity with the types of products offered by a company or brand has proven to be a key influencer in driving traffic to your Web site. Such was the finding of the 2007 edition of the Top 40 Online...

Found in: E-commerce

When preparing their next offers, multichannel marketers may want to take a second look at the value of free shipping. Its appeal to consumers appears to be growing. Such was the finding of the seventh...

Found in: E-commerce