Direct Mail

Four ways this insert medium can yield dividends

Found in: Branding | B-to-B Marketing | Creative | Customer/Donor Relationship Management | Direct Mail | Fulfillment | Insert Media | Merchandise Distribution and Fulfillment

Know how to test — then just do it

Found in: Response Boosters | Direct Mail

Reach prospects and customers more effectively by getting in sync with technology across your available channels

Found in: B-to-B Marketing | Customer/Donor Relationship Management | Database Marketing | Direct Mail | E-commerce | E-mail Marketing | Multichannel Marketing

Understand key trends and issues in multichannel marketing

Found in: Branding | Creative | Direct Mail | E-commerce | E-mail Marketing | Multichannel Marketing | Web Design

Over the past few months, we at Catalog Success have been hard at work to further develop a hefty well of research data for our readers. In October we launched the Catalog Success Latest Trends Report,...

Found in: Executive Focus | Fulfillment | E-mail Marketing | E-commerce | Direct Mail | Creative | Contact Centers | Catalog Circulation | B-to-B Marketing | Branding | International Strategy | Legal/Taxes/Regulations | List Services | Mailing/Postal/Shipping | Merchandise Distribution and Fulfillment | Merchandise Providers/Vendor Selection | Merchandising | Multichannel Marketing | Paper | Personnel/HR/Career Management | Printing/Production | Privacy/Data Security | Search Engine Marketing/Optimization | Trade Associations/Trade Shows | Web Design

1. Place more emphasis on your exclusive merchandise. 2. Exploit the “collectible” mentality that may be inherent in your product.

Found in: Catalog Circulation | Creative | Envelopes/Packaging | International Services | Paper

In the IndustryEye section of this issue on pgs. 12-13, you’ll find our second quarterly Catalog Success Latest Trends Report, a benchmarking survey we conducted in late November in partnership with the...

Found in: Accounting/Financial Practices | B-to-B Marketing | Catalog Circulation | Creative | Database Marketing | E-commerce | Direct Mail | E-mail Marketing | Environmental/Social Responsibility | Executive Focus | Fulfillment | International Strategy | Legal/Taxes/Regulations | Lists | Mailing/Postal/Shipping | Merchandise Distribution and Fulfillment | Merchandising | Multichannel Marketing | Paper | Printing/Production | Privacy/Data Security | Search Engine Marketing/Optimization | Software/Technology

Like you, I receive many mail offers that just don’t grab my attention. If it looks like a “mass mailing,” I don’t perceive it to be relevant. In this age of variable printing and personalization, there’s...

Found in: Direct Mail

I must admit I’ve frequently scrutinized those Lands’ End “ghettos” in Sears stores ever since Sears acquired the pride of Dodgeville, Wis., five and a half years ago. For a few years, Sears tried to sprinkle...

Found in: Creative | Direct Mail | E-commerce | Executive Focus | Fulfillment | Insert Media | Lists | Merchandise Distribution and Fulfillment | Merchandising | Multichannel Marketing

One thing you can do to generate additional revenue between now and the end of the year is to make use of a postcard. We talked previously in this series about using postcards before and after a catalog...

Found in: Catalog Circulation | Direct Mail