CRM / Database Marketing

Webinar demonstrates how marketers can integrate channels to improve customer service

Found in: Customer/Donor Relationship Management

OK, listen up readers: I really want your opinion on this. I recently bought a new Apple MacBook Pro from the company’s Web site. But rather than get rid of my old Mac PowerBook, I decided to update it...

Found in: Contact Centers | Customer/Donor Relationship Management

Our special cover report focusing on fulfillment-center benchmarking, performance metrics and call-center rep attentiveness in three parts.

Found in: Fulfillment | Personnel/HR/Career Management | Merchandise Distribution and Fulfillment | Customer/Donor Relationship Management | Contact Centers

As per my headline, for this issue of Catalog Success: The Corner View, I hand my pen — um, keyboard — over to Catalog Success E-Commerce Insights columnist Alan Rimm-Kaufman.  Alan heads the Rimm-Kaufman...

Found in: Catalog Circulation | Contact Centers | Database Marketing | E-commerce | E-mail Marketing | Executive Focus | Lists | Mailing/Postal/Shipping | Merchandising | Multichannel Marketing

Through a software analysis program, Garnet Hill, an apparel and home décor cataloger, has gained a greater ability to measure its customers’ satisfaction. The Franconia, N.H.-based cataloger’s customers...

Found in: Customer/Donor Relationship Management

In a recent whitepaper, The Payoffs of a Single View, global marketing services firm Carlson Marketing Worldwide examines the benefits of creating a single view of your customer. Developing a real-time...

Found in: Customer/Donor Relationship Management

A prescription for stronger response rates

Found in: Creative | Customer/Donor Relationship Management | Response Boosters

Four ways this insert medium can yield dividends

Found in: Branding | B-to-B Marketing | Creative | Customer/Donor Relationship Management | Direct Mail | Fulfillment | Insert Media | Merchandise Distribution and Fulfillment

A recent whitepaper from on-demand customer relationship management (CRM) services provider Salesforce.com, called Eight CRM Essentials: An Executive Guide to the Eight Must-Have Elements of Every Successful...

Found in: Customer/Donor Relationship Management

Reach prospects and customers more effectively by getting in sync with technology across your available channels

Found in: B-to-B Marketing | Customer/Donor Relationship Management | Database Marketing | Direct Mail | E-commerce | E-mail Marketing | Multichannel Marketing