Creative

While multichannel merchants shouldn’t overlook the value of customer acquisition, particularly search and affiliate marketing, they should heed the real measure of a campaign’s success — its conversion...

Found in: Creative | E-commerce

Focus on the benefits for better B-to-B photography

Found in: Creative

A prescription for stronger response rates

Found in: Creative | Customer/Donor Relationship Management | Response Boosters

Big assumption; bigger rewards

Found in: E-commerce | Creative | Multichannel Marketing | Web Design

Four ways this insert medium can yield dividends

Found in: Branding | B-to-B Marketing | Creative | Customer/Donor Relationship Management | Direct Mail | Fulfillment | Insert Media | Merchandise Distribution and Fulfillment

Wallop your competition. Make more money. Be a master copywriter.

Found in: B-to-B Marketing | Creative

Struggling to convert the sleek, fashionable look of its catalog into its e-mails, Chiasso decided a creative redesign was needed. “We have this great catalog that we put together and mail out, but in...

Found in: Creative | E-mail Marketing

The U.S. Box Corp. catalog does a great job of showing potential customers that the company carries an impressive array of paper products to cover the packaging needs of everyone from boutique shops to...

Found in: B-to-B Marketing | Creative

Understand key trends and issues in multichannel marketing

Found in: Branding | Creative | Direct Mail | E-commerce | E-mail Marketing | Multichannel Marketing | Web Design

There’s that old Bob Dylan song about times a-changin’ that I won’t bother to quote further. But it seems to hold true moreso year after year, and 2008 is no exception. So while some of us continue to...

Found in: Accounting/Financial Practices | Affiliate Marketing | Creative | Database Marketing | E-commerce | E-mail Marketing | Executive Focus | Fulfillment | Mailing/Postal/Shipping | Merchandising | Multichannel Marketing | Personnel/HR/Career Management | Search Engine Marketing/Optimization | Software/Technology | Trade Associations/Trade Shows | Web Design