Contact Centers


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Service Anyone?
5/1/02 - Catalog Success
While attending a recent business marketing conference, two things really struck me. First, direct mail not only lives, but thrives. Indeed, how do you drive Web traffic? Snail mail! Who wants a print...

Found in: Contact Centers | B-to-B Marketing
 
Focused on the Relationship
6/1/05 - Catalog Success
Solid priorities and a desire to share serve Angela Wolfe well

Found in: Profiles of Direct Marketers/Fundraisers | Contact Centers
 
Want to Put Your Customers to Work for You?
8/1/04 - Catalog Success
“This copy is confusing.”  “I go to the trouble of calling, then end up in voice mail.”

Found in: Contact Centers | Customer/Donor Relationship Management
 
Staffing for Growth: Focus on Human Resources
7/1/04 - Catalog Success
To continue its business momentum, Headsets.com keeps a sharp focus on employee hiring, training and retention.

Found in: Contact Centers | Personnel/HR/Career Management
 
Mysterious & Bizarre Results
3/1/05 - Catalog Success
Why they happen and how to avoid them.

Found in: Database Marketing | Contact Centers | Multichannel Marketing
 
Metrics in the Mix at Figi’s
7/1/03 - Catalog Success
Problem: Call volume that spikes from 60 calls per day during non-peak season to 60,000 calls per day during the holiday rush.  Solution: Use metrics and flexible-scheduling techniques to help achieve...

Found in: Contact Centers
 
Key Performance Indicators: 10 to Track.
6/1/05 - Catalog Success
What key performance indicators (KPIs) are critical to a catalog business? What can you learn from tracking them? And how can you make changes and implement improvements based on your results? In this...

Found in: Executive Focus | Multichannel Marketing | Contact Centers | Catalog Circulation
 
Contributions to Profit: Track Call-to-Order Conversions
1/1/06 - Catalog Success
Readers: With this issue we welcome new columnist Jim Gilbert, a catalog and DM consultant and a professor of direct marketing. In this column, which we’ll publish 10 times this year, Mr. Gilbert will...

Found in: Contact Centers | Multichannel Marketing
 
Case Study: Chinaberry Catalog
9/1/01 - Catalog Success
Chinaberry’s winning combination: soft on the outside, savvy on the inside

Found in: Profiles of Direct Marketers/Fundraisers | Contact Centers | Merchandising
 
Catalogers of the Year
7/1/05 - Catalog Success
Catalog Success recognizes three industry professionals named to the top business honors among catalogers and e-merchants.

Found in: Executive Focus | Contact Centers | Merchandising
 
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