End-of-Year eCommerce Survival: A Field Guide
Holiday Growth Tactics 2008
A successful holiday season starts now, particularly in this tough economy! This informative report by Lauren Freedman of the e-tailing group and MarketLive explores proven tactics for growing holiday sales in key areas: Gifting, Promotions, eMail, Customer Service, and more.

Customer Loyalty: Three Tips for a Better Loyalty Program
5/2/06 - Catalog Success Idea Factory
Loyalty programs have a fairly straightforward purpose in the customer relationship. A virtual bribe, the loyalty program serves to entice the customer to come back to you time and again, write experts at MarketLive, an e-commerce technology firm, in...

E-commerce: Tactics for Developing Customer Loyalty to Your Web Site
3/14/06 - Catalog Success Idea Factory
Those e-merchants who can save customers time and/or make online shopping easier are in line to build customer loyalty, writes Ken Burke, founder and chief executive of MarketLive and author of “Intelligent Selling: The Art& Science of Selling Online.”...

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