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August 4-7
E-TAIL 2008

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Reports & Analysis

Quarterly Catalog Success Latest Trends Report on Multichannel Creative Issues (July 2008)

This edition, we explore creative issues in our fourth quarterly Catalog Success Latest Trends Report. Conducted with the assistance of multichannel ad agency Ovation Marketing, this survey focuses on...

Quarterly Catalog Success Latest Trends Report on Crucial Management Issues (April 2008)

Welcome to our third quarterly Catalog Success Latest Trends Report. This survey, which we once again conducted in partnership with multichannel ad agency Ovation Marketing, focuses on crucial management-related...

 

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Jim Gilbert on Consumer Cataloging

Returns: A Growth Industry, Part 2 of 2 7/22/08 - Jim Gilbert

In the final part of this two-part series examining the value of convenient and cost-effective return policies, this week I examine how in-house quality control, product exchanges and catalog circulation...
Terry Jukes on B-to-B Cataloging

Key Trends From the MeritDirect Co-op 7/22/08 - Terry Jukes

Recently I had the pleasure of being the keynote speaker at the MeritDirect Co-op — the annual gathering of some 400 B-to-B catalog marketers in White Plains, N.Y. As usual, it was a curious and enthusiastic...
 
 

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