Catalog Success: Tactics & Tips

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Tactics & Tips TIPS
* 7 Ways to Improve E-Mail Deliverability *
A recent whitepaper from the e-mail marketing firm StrongMail, called Mastering Your Email Reputation: Seven Strategies for Improving Deliverability, provides tips to multichannel marketers looking to improve the effectiveness of their e-mail campaigns. Among others, the whitepaper lays out best practices to improve sender reputation to protect against e-mails being filtered or blocked by Internet service providers (ISPs), preventing them from reaching consumers’ inboxes. Here’s a look at the whitepaper’s seven strategies.
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http://www.catalogsuccess.com/story/story.bsp?sid=118925&var=story
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* Marketing Tips to Spread the Holiday Cheer (and Profits) *
A recent webinar from the e-commerce site search, navigation and merchandising solution provider Mercado, led by the company’s director of worldwide merchandising consulting, Michael Klein, provided several tips to help multichannel merchants prepare for their busiest time of the year, the holidays. Here are some takeaway pointers Klein doled out.
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http://www.catalogsuccess.com/story/story.bsp?sid=119021&var=story
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BY THE STATS
* Consumer Reviews Sway Purchase Decisions *
It pays to add consumer reviews to your e-commerce Web site. Such was the finding of a recent survey from the market research firm Opinion Research Corp., an infoGroup company, where 61 percent of respondents said they consult online reviews, blogs and other sources of online customer feedback before purchasing new products or services, with search engines being the preferred method of conducting the research. The survey polled 736 consumers. Here are some more of its findings:
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http://www.catalogsuccess.com/story/story.bsp?sid=118873&var=story
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Tactics & Tips FEATURE
* New! Online-Only Preview of September Cover Story *
In the upcoming September issue of Catalog Success, our cover story spotlights Hodges Badge Co., a Portsmouth, R.I.-based B-to-B cataloger of ribbons, rosettes, medals and more. As a sneak preview to that article, here’s a portion of Senior Associate Editor Joe Keenan’s interview with Rick Hodges, president of Hodges Badge, on myriad topics that aren’t addressed in the print edition. Be sure to see the full article coming out next week, which contains a fresh look at how Hodges Badge has used a catalog format change, a new creative approach and some experienced talent to spur growth in its 89th year of business.
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http://www.catalogsuccess.com/story/story.bsp?sid=118967&var=story
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