How Shaklee Developed a Digital Catalog

When it launched a digital version of its catalog 18 months ago, natural nutritional goods cataloger/wholesaler Shaklee was pursuing cost savings and the chance to target a new customer segment. And last week during a Catalog Success webinar called “Digital...

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Achieving a Single Version of the Truth

How many times does this happen in your company? You go to a meeting about sales performance, and marketing says it thinks sales are up 3.5 percent. But the merchants disagree and say sales are up 6.3 percent. The specific...

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Tips to Building Successful E-Mail Lists, Part 3 of 3

As we wrap up our coverage of last month's All About eMail Virtual Conference & Expo, presented by eM+C magazine (sister publication of Catalog Success), this week we continue with Reggie Brady's “10 secrets to e-mail success,” revealing secrets six...

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B-to-B Catalog Vet Don Buck Dies Suddenly

Don Buck, a B-to-B catalog executive at C&H Distributors, died on Dec. 12 from an apparent heart attack after finishing a game of racquetball. He was 56....

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Fraud Losses Pile Up for Online Retailers

Online fraud will account for more lost revenue than ever before in the decade-plus history of e-commerce. Online merchants expect to lose a record $4 billion to fraud in 2008, up from $3.7 billion last year, according to a recent...

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4 Ways to Target Catalog Delivery More Effectively
Dec 9, 2008

Web Budgeting: What Makes Sense Right Now, Part 3 of 3
Dec 9, 2008

Tips to Building Successful E-Mail Lists, Part 2 of 3
Dec 9, 2008

Networking Site Offers Far More Than You Could Imagine, Part 3 of 3
Dec 9, 2008

Shipping Costs Rise for Small Businesses
Dec 9, 2008

6 Tips to Increase Your Productivity in 2009
Dec 9, 2008