Catalog Success: The Corner View


Catalog Success: The Corner View is an analysis and idea exchange on the catalog / multichannel business - sent to your inbox every other week.

Catalog Success: The Corner View
Current Issue - 4/25/08
Archived Headlines
Watch Out: Use Tax is Rearing Its Ugly Head Again

For the most part, multichannel marketers who don’t operate national retail chains have had it pretty good since the industry beat back North Dakota — and, effectively, the other 49 states — nearly 16...

Catalog Success Tactics & Tips


Catalog Success Tactics & Tips is an information-packed e-newsletter that offers innovative and proven strategies to help catalog industry professionals achieve success. You'll get free, expert advice on a wide range of topics to help your catalog profits and operational productivity soar.

Catalog Success Tactics & Tips
Current Issue - 5/6/08
Archived Headlines
Best Tips From Direct Media Co-op

The 34th annual Direct Media Client Conference and Co-op held last week in White Plains, N.Y., offered attendees some timely perspective on how catalogers are approaching, and trying to survive, an uncertain...

Despite a Surge in Popularity, Online Channel Remains Flawed

While nearly 90 percent of the 1,092 respondents surveyed in the latest Ouch Point survey from Opinion Research Corp., an infoUSA company, said they shop online, the marketing channel is still far from...

Ops Tip of the Week

During the implementation of a new system, take enough time to review the reporting by user and department. Oftentimes companies try to replicate all the reporting, only to find that they end up never...

10 Ways Catalogers Can Help Save the Planet

Recently there’s been a groundswell of consumer support for sustainable business practices among marketers. And no group has drawn more ire than catalogers, whose efforts are visible to the public every...

New York State of Mind

During a Direct Marketing Association seminar last week, marketers alike tried to wrap their arms around just what New York state’s new Internet tax law means for their businesses. Jerry Cerasale, the...

Watch Out: Use Tax is Rearing Its Ugly Head Again

For the most part, multichannel marketers who don’t operate national retail chains have had it pretty good since the industry beat back North Dakota — and, effectively, the other 49 states — nearly 16...