May 2008 Issue

Catalog Success - May 2008

Cover Story

Stayin’ Hollywood
Once thought of as a washed up, outdated brand, Frederick’s of Hollywood surges forward with $20M in capital and a stronger tie to La-La-Land

Current Features

The Symphony Changed Keys
More marketing ‘instruments’ complicate the investment process
10 Steps to a Successful Redesign
How to handle your catalog’s midlife crisis
Beyond the Spreadsheet
Choosing product vendors requires intense scrutiny
Whatever Happened to Precise DM Measurement
Multichannel orders muddy the waters; matchbacks are your chlorine
Get a Grip on Your D.C.
10 ways to manage distribution-center labor more effectively

Current Columns

Catalog Doctor
So you want to launch a catalog now?
Copywriting for the 21st Century
7 ways to appeal to today’s consumer
Legal Matters
State Escheat Laws — Your Lurking Peril
Valuations & Acquisitions: The 5 Cs for Better Gross Margins
And how stale merchandising can bring them down

Current Departments

Creative Cut
Fancy Flours Lacks a Fancy Sell
The Editor’s Take
Defining ‘Success Story’ in 2008 No Easy Task
IndustryEye
Canadian Printer Goes ‘Waterless’
Profile of Success: Best in Show
How Suzanne Vlietstra’s customer knowledge has put Hobby Horse Clothing in the winner’s circle
Cataloger Spotlight
Behind Lane Bryant’s Name Change