Profitable Cataloging by Jim Gilbert

Can DRTV Work for You?
5/13/08 - Catalog Success

A few years ago at the catalog conference, I got to listen to that year’s keynoter, Richard Thalheimer from The Sharper Image, discuss how he started out. Like so many other entrepreneurs in our industry,...

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The Rebates are Coming! The Rebates are Coming! 7 Ways to Stimulate Your Business’s Economy
5/6/08 - Catalog Success

This past week the so-called “Economy Stimulus” tax rebate checks started to go out. Some of you with direct deposit may have already received your little slice of the pie.

I sure hope this is a good thing...

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Get Mad as Hell — And Don’t Take it Anymore!
4/29/08 - Catalog Success

OK, that’s it. I’m done!

I’ve officially had enough, and I’m done sitting around letting it happen. This morning I paid $3.97/gallon for regular unleaded gas.

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How do You Generate New Customers? Do the Math First! Part 2
4/22/08 - Catalog Success

In the second part of this series on tips for catalogers looking for useful ways to bolster their housefiles with prospect names, this week I examine the relevant metrics needed to evaluate an effective...

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Building Your Customer File, Part 1
4/15/08 - Catalog Success

In the first part of this series on tips for catalogers looking for useful ways to bolster their housefiles with prospect names, this week I provide a background on the value of customer acquisition in...

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Is Your Company Creating ‘Phone Rage’?
4/8/08 - Catalog Success

OK, listen up readers: I really want your opinion on this.

I recently bought a new Apple MacBook Pro from the company’s Web site. But rather than get rid of my old Mac PowerBook, I decided to update it...

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Congrats, You Too Can Be a Gazillionaire!
4/1/08 - Catalog Success

Back in the late ’80s I started a publishing company that worked with Realtors to help sell its properties. My goal was to get my publication into prospects’ hands before they bought a home from another...

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Re-examine Your Call-Center Practices, Part 4
3/25/08 - Catalog Success

Over the course of this series, I’ve discussed several techniques to help you maximize revenue in your call centers. Today, I offer another way to make sure you aren’t leaving sales dollars on the table.

(For...

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Re-examine Your Call-Center Practices, Part 3
3/18/08 - Catalog Success

We all know that not every prospect who calls your call center actually places an order. This week, in the third installment of this series, I offer a fresh way to leave no stone unturned and no money...

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Re-examine Your Call-Center Practices, Part 2
3/4/08 - Catalog Success

In the second part of this series on how to improve the efficiency and effectiveness of your call center as a sales channel, this week I provide tips on how to increase your call-to-order ratio.

(For...

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