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April 1, 2008
DMA’s 5th Annual Insert Media Day

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Catalog Success Cover
Cover Story
  • Stayin’ Hollywood
    Once thought of as a washed up, outdated brand, Frederick’s of Hollywood surges forward with $20M in capital and a stronger tie to La-La-Land
 

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Reports & Analysis

Quarterly Catalog Success Latest Trends Report on Crucial Management Issues (April 2008)

Welcome to our third quarterly Catalog Success Latest Trends Report. This survey, which we once again conducted in partnership with multichannel ad agency Ovation Marketing, focuses on crucial management-related...

The 2nd Catalog Success Latest Trends Report on Key Issues (January 2008)

We bring you our exclusive new Catalog Success Latest Trends Report, the second quarterly joint venture with multichannel ad agency Ovation Marketing. This one focuses on the key issues in the catalog/multichannel...

 

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 CatalogSuccess.com Columns
Jim Gilbert on Consumer Cataloging

Can DRTV Work for You? 5/13/08 - Jim Gilbert

A few years ago at the catalog conference, I got to listen to that year’s keynoter, Richard Thalheimer from The Sharper Image, discuss how he started out, like so many other entrepreneurs in our industry:...
Terry Jukes on B-to-B Cataloging

Beauty is Only Search Deep 5/13/08 - Terry Jukes

If your Web site doesn’t rank in search, then it really doesn’t matter how it looks. But once it does rank, how good it looks and converts visitors to buyers is critical to acquiring new customers online. These...
 
 

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